A native of Los Angeles, Jen has 20+ years in the beauty and wellness industry. Jen began her career as a professional makeup artist and rep for indie beauty brands before returning to school to become a licensed aesthetician. From there, she worked for over a decade at multiple well-known facial studios on the Westside.
In 2017, Jen opened THE LEMONADE LAB™, a boutique skincare and sugaring studio specializing in essential high-end services. Jen understands that the beauty industry is constantly evolving, and she continues to find joy in discovering the newest necessary treatments and products for her beloved clients.
She is currently working on her biggest project yet. Her skincare line, SMITH the Brand™, is set to launch in the fall of 2024.